ABSTRACT
Corporate Social Responsibility is a wonderful but still
new concept in the business arena. The researcher investigated what
relationship exists between Corporate Social Responsibility and Organization
Performance? What specific ways has the organization adopted in integrating the
Corporate Social Responsibility strategy with its operations? And how can
Corporate Social Responsibility strategy be improved upon in other to improve
the organization’s performance? From the literature reviewed, some writers saw
Corporate Social responsibly as a concept that businesses can adopt when they
feel like, because according to them, there is no inherent benefits accruable
from such practices whereas a majority of others are in support of it. In this
study, the researcher has concentrated on the responses of the employees, whose
decisions and actions improve or mar the success of the organization. To reduce
the variableness and biasness, the researcher made use of primary and secondary
data, questions were framed around these factors and responses to them were
carefully noted. The statistical tool employed for analyzing the data collected
for this research include simple percentage, mean and frequency distribution
table. The Chi-square (X2) was used for testing the hypotheses to determine how
respondents react to issue concerning Corporate Social Responsibility. The
research analysis and conclusion were based on results of the interviews from
Flour Mill, Kaduna. The results pointed out that there is a positive
correlation between Corporate Social Responsibility and the growth and
development of companies. The result also shows that the organization
integrates Corporate Social Responsibility into its operations to improve
organizational performance. Finally, the researcher recommends that
Organizations’ code of business conduct should define ethical, legal as well as
moral standards and expectation in its daily operations, organizations should
take stakeholders’ needs into consideration while making operational decisions
and they should maintain a caring workplace atmosphere in which people
sincerely care about the well-being of others.